Can assure you that a big percentage of your target audience is spending a lot of time on social media. They’re using it to stay in touch with friends, post selfies, share food pics, watch videos, support causes, engage in groups, seek entertainment or learn about something.
Nowadays, most social media networks allow businesses to create a business account and create ads.
Take advantage of that. Use social media as a way to generate awareness and drive traffic to your online store. It compliments your other digital marketing efforts.