I’m sure you will also agree that we now consume a lot of digital content mainly due to mobile devices such as smartphones and tablets.
And for this reason alone, if you want more people to buy products from your online store, you should be marketing on digital channels.
So where do you start? Let me share with you my experience.
Step 1: Create a Plan
If you’re serious about successfully building an eCommerce business, you’ll need a solid plan so you can avoid wasting time and money on things that won’t have a positive impact sales.
Step 2: Define Your Target Market
The next step is to figure out who’s your target market. Who needs your product and who’s willing to buy it. If you’re having a hard time figuring out who would want to buy your product, here’s a trick. First, ask yourself what problem does your product solve? And then find people who are experiencing this problem. Those people will be your target customers (market).
Understand who they are (demographics) and why they buy (psychographics) so you can better craft your marketing message.
Any information about your target will be useful. Gather as much as you can. I highly recommend you conduct interviews with them so you can learn more about who they are and their lifestyle.
Step 3: What Makes You Unique
If you were to ask me what’s the main reason why people fail in eCommerce, it’s because they haven’t really figured out what makes their brand or product unique.
We call this a Value Proposition.
Why would people buy YOUR product and the not the one from the competition?
Figure this out and you will have an easier time selling your product. You will also be able to better craft your marketing message when speaking or advertising to your target audience.
Step 4: Start Promoting Your Online Store
So you start with a plan, you then figure out who’s your target market and then figure out what makes your product unique.
The next step is making sure you create awareness for your brand/product by promoting your business on digital marketing channels.
Here’s a tip: Promote your business where your target audience is.